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By [Allison](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market show in Las Vegas high-end jets are [luring purchasers](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) with their smooth silhouettes, [luxurious cabins](https://www.google.com/search?kgmid=/m/0cqd_rb) - and progressively, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are keen to showcase unique forms of [aviation fuel](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) deemed less damaging to the climate, from utilized cooking oil to the definitely less attractive meat waste.
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Business jet operators, like airlines, have bowed to ecological pressure on air travel and committed to [cutting](https://www.businessnews.com.au/Company/Mission-NewEnergy) in half carbon emissions by 2050 compared with 2005.
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Their hope is that adopting eco-friendly fuel to curb emissions could make business jets more attractive to ecologically conscious buyers - specifically corporations facing questions over sustainability from investors or green campaign groups.
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The accessibility of less [contaminating personal](https://stocktwits.com/symbol/MNEL) jets could also spare the abundant and well-known the unfavorable publicity experienced by [Britain's Prince](https://www.pinterest.com.au/missionnewenergy/) Harry and his other half Meghan over a recent private jet journey to southern France.
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Five Gulfstream jets on display in Las Vegas are using [California-produced fuel](https://www.pinterest.com.au/missionnewenergy/) from inedible beef tallow.
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The current waste-based fuels include "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other [sustainable fuel](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) blends anticipated to be pumped at the program.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total yearly carbon emissions internationally, however can release, typically, as much as 20 times more [carbon emissions](https://www.pinterest.com.au/missionnewenergy/) per guest mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has defended his periodic usage of private jets to ensure his household's security, and has actually said that on the uncommon events he does not fly commercially he offsets his emissions.
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But planemakers state events such as the furore over his schedule have actually included fresh challenges for a market already aiming to validate its [contribution](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) to cutting business costs.
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"Incidents of flight shaming including the usage of personal jets are regrettable when you consider that our market has provided fuel efficiency improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel usage will help the market make inroads with [corporations](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) and wealthy purchasers. According to market information, billionaires only have a 19% company jet ownership rate.
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But even an image transformation - with jets sporting stickers like "this airplane flies on sustainable fuels" and organisers adding alternative fuel pumps for checking out aircrafts - is not likely to satisfy all [critics](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) at the Oct 22-24 luxury jet [occasion](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4).
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Environmentalists and some remain skeptical that biojetfuels, generally blended 50-50 with kerosene, will make a significant effect on [public understandings](https://stocktwits.com/symbol/MNEL) about luxury travel.
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"No amount of [jatropha curcas](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or Brazil-nut fuel can make company jets look eco-friendly," stated aviation analyst Richard Aboulafia.
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Demand from business jet operators for eco-friendly fuels now far exceeds supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might broaden production up to 150 million gallons by 2022.
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Corporate charter companies and specialists are likewise seeing more interest from customers who want to buy carbon credits to balance out emissions from their [flights](https://www.crunchbase.com/organization/mission-newenergy).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a business jet [utilization](https://www.crunchbase.com/organization/mission-newenergy) research study his business just recently finished for a [Fortune](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) 500 business.
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"At the end of the day, I think that rate, expense per hour, range, speed and performance, that's still the (sales) chauffeur. But I believe individuals are ending up being more aware of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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